Bridging Methodology with Impact.

I combine methodological rigor with collaborative facilitation to deliver insights that drive product decisions. My background in co-design and visual communication enhances my ability to guide cross-functional teams toward user-centered solutions and translate research findings into measurable product improvements.

My Research Methods

I tailor my research approach depending on the project goals, timelines, and team needs. Below is a visual representation of the methods I’ve used and my level of experience with each.

Primary Research Methods

In-Depth User Interviews｜ 100+ interviews conducted

I design comprehensive interview protocols that reveal underlying mental models and unmet needs, going beyond surface-level feedback to uncover actionable insights.

Applications: Early product exploration, Feature development, Understanding user journeys.

Usability Testing｜ 30+ studies led

I conduct systematic evaluations of user interfaces using task-based scenarios to identify friction points and optimization opportunities with both qualitative insights and quantitative metrics.

Applications: Evaluating UI/UX flows, Measuring task success, Validating design hypotheses.

Contextual Inquiry｜ 20+ studies

I observe users in their natural environments to capture authentic behaviors, identify pain points, and discover opportunities that don't emerge in controlled testing environments

Applications: Understanding workflows, Identifying workarounds, Mapping user journeys.

Survey Design & Analysis｜ 12+ comprehensive surveys

I create structured surveys with sophisticated branching logic to gather scalable insights that complement qualitative findings and identify patterns across user segments.

Applications: Feature prioritization, User satisfaction measurement, Market segmentation.

Specialized Research Approaches

Co-Design Workshops｜ 25+ workshops facilitated

I design and lead collaborative sessions where users and stakeholders become active participants in the design process, generating deeper insights and stronger buy-in than traditional methods.

Applications: Concept exploration, Solution development, Cross-functional alignment.

Behavioral Analytics Integration｜ 10+ projects

I partner with data scientists to combine qualitative insights with quantitative user behavior data, creating a comprehensive view of user interactions and identifying opportunity areas.

Applications: Evaluating UI/UX flows, Measuring task success, Validating design hypotheses.

Concept Testing｜ 15+ concepts evaluated

I develop structured evaluation frameworks to assess new product ideas and feature concepts before significant engineering investment, reducing development risks.

Applications: Prototype evaluation, Value proposition testing, Competitive benchmarking.

Diary Studies｜ 5 comprehensive studies

I design longitudinal research to capture user behaviors and needs over time, revealing patterns and insights that point-in-time research might miss.

Applications: Understanding behavior changes, Identifying trigger moments, Mapping extended user journeys.

Analysis & Synthesis

As a UX Researcher, my core value lies in transforming complex research data into actionable insights that drive product decisions. The following frameworks demonstrate how I systematically analyze data and ensure research directly impacts business outcomes.

Systematic Analysis Methodologies

Data-Driven Thematic Analysis

I implement systematic coding frameworks to transform qualitative data into actionable patterns, ensuring all insights are evidence-based rather than anecdotal. At [Project X], I analyzed 200+ hours of user interviews, identifying 3 key opportunity areas that led to a 25% improvement in core product metrics.

Journey Mapping with Business Impact

I create comprehensive visualizations that not only identify pain points but directly connect user experiences to business KPIs. My approach integrates emotional tracking with quantitative metrics, allowing product teams to prioritize improvements based on both user needs and business impact.

Mental Model Framework

I build frameworks revealing gaps between user expectations and product functionality, providing clear implementation paths for product teams. This approach helped one cross-functional team reduce onboarding friction by 40% by aligning the product interface with users' existing mental models.

Jobs-to-be-Done Analysis

I identify the functional, emotional, and social jobs users are trying to accomplish, creating a foundation for innovation that addresses core user needs. This framework has guided feature development priorities that increased user engagement by 22% by focusing on underserved "jobs" in the user journey.

Advanced Mixed Methods Approaches

Triangulation & Cross-Validation

I combine qualitative insights with quantitative data to create robust evidence chains, reducing bias and increasing confidence in findings. This approach allows me to validate patterns across different user segments and global markets at scale.

Actionable Insights Framework

I've developed a systematic approach to transform research data into prioritized recommendations using a custom Impact-Feasibility Matrix. This framework has been adopted by multiple product teams to guide roadmap planning and resource allocation

From Insights to Business Outcomes

I combine qualitative insights with quantitative data to create robust evidence chains, reducing bias and increasing confidence in findings. This approach allows me to validate patterns across different user segments and global markets at scale.

Collaborative Analysis Approach

My distinctive strength lies in guiding cross-functional teams through research analysis processes that build alignment and drive decision-making.

Research Question Framing

I facilitate collaborative sessions with product, design, and engineering teams to define research objectives that address business goals while focusing on user needs. Unlike traditional research approaches where researchers work in isolation, I employ co-design methodologies that involve stakeholders throughout the process.

Stakeholder Alignment

I employ structured methods to build consensus around research insights, ensuring findings address key decision points for all stakeholders.

Insight Activation Workshops

I lead sessions where teams translate research findings into concrete design and product decisions, increasing adoption of recommendations by 40%.

Technology & Tools

Framer

Figma

HTML5

CSS3

Notion

Hotjar

I tailor my research approach depending on the project goals, timelines, and team needs. Below is a visual representation of the methods I’ve used and my level of experience with each.