Hi, I am a UX Designer 🎨

I am a UX Designer with end-to-end product experience in both B2C and B2B projects, I excel at using research to deeply understand user needs and creating user-friendly, visually impactful solutions.


My expertise includes user research, interaction design, and visual design, ensuring seamless alignment between user expectations and business goals. By combining a research-driven approach with a strong visual design background, I deliver solutions that are not only functional but also intuitive and engaging, creating meaningful user experiences.

I am a UX Designer with end-to-end product experience in both B2C and B2B projects, I excel at using research to deeply understand user needs and creating user-friendly, visually impactful solutions.


My expertise includes user research, interaction design, and visual design, ensuring seamless alignment between user expectations and business goals. By combining a research-driven approach with a strong visual design background, I deliver solutions that are not only functional but also intuitive and engaging, creating meaningful user experiences.

I am a UX Designer, with end-to-end product experience in both B2C and B2B projects, I excel at using research to deeply understand user needs and creating user-friendly, visually impactful solutions.


My expertise includes user research, interaction design, and visual design, ensuring seamless alignment between user expectations and business goals. By combining a research-driven approach with a strong visual design background, I deliver solutions that are not only functional but also intuitive and engaging, creating meaningful user experiences.

↘ EXPERIENCE

Sustainability Practice at ASU

UX Designer, 2024


  • Directed a cross-functional team to design a zero-waste training website for over 145,000 ASU students and staff, increasing campus environmental awareness by 60% through digital design and targeted content strategies.

  • Served as researcher and designer, redesigning an online platform for integration into the My ASU app. Enabled students to quickly find recycling and disposal information, increasing engagement by 45% and recycling rates by 30%.


  • Directed a cross-functional team to design a zero-waste training website for over 145,000 ASU students and staff, increasing campus environmental awareness by 60% through digital design and targeted content strategies.

  • Served as researcher and designer, redesigning an online platform for integration into the My ASU app. Enabled students to quickly find recycling and disposal information, increasing engagement by 45% and recycling rates by 30%.


  • Directed a cross-functional team to design a zero-waste training website for over 145,000 ASU students and staff, increasing campus environmental awareness by 60% through digital design and targeted content strategies.

  • Served as researcher and designer, redesigning an online platform for integration into the My ASU app. Enabled students to quickly find recycling and disposal information, increasing engagement by 45% and recycling rates by 30%.

Academia Network Support at ASU

Academia Network Support at ASU

Visual Designer, 2022-2024


  • Created the Academic Support Network (ASN) website interface to help students book one-on-one appointments online and in person for peer tutoring and writing support at any stage. This led to a 40% increase in service bookings and improved access to academic resources.

  • Managed and designed Instagram posts and notifications to promote activities and workshops, increasing student participation by 35%.


  • Created the Academic Support Network (ASN) website interface to help students book one-on-one appointments online and in person for peer tutoring and writing support at any stage. This led to a 40% increase in service bookings and improved access to academic resources.

  • Managed and designed Instagram posts and notifications to promote activities and workshops, increasing student participation by 35%.


  • Created the Academic Support Network (ASN) website interface to help students book one-on-one appointments online and in person for peer tutoring and writing support at any stage. This led to a 40% increase in service bookings and improved access to academic resources.

  • Managed and designed Instagram posts and notifications to promote activities and workshops, increasing student participation by 35%.

EdPlus at ASU

Assistant UX Designer, 2020-2022


  • Designed ASU Online application pages in collaboration with cross-functional teams, streamlining the process and reducing submission time by 30%.

  • Developed an interactive kiosk interface for the XR Room to showcase projects and improve accessibility, helping visiting students better understand our work and increasing visitor engagement by 25%.


  • Designed ASU Online application pages in collaboration with cross-functional teams, streamlining the process and reducing submission time by 30%.

  • Developed an interactive kiosk interface for the XR Room to showcase projects and improve accessibility, helping visiting students better understand our work and increasing visitor engagement by 25%.


  • Designed ASU Online application pages in collaboration with cross-functional teams, streamlining the process and reducing submission time by 30%.

  • Developed an interactive kiosk interface for the XR Room to showcase projects and improve accessibility, helping visiting students better understand our work and increasing visitor engagement by 25%.

United Nation

(UNWomen and Unicef)

Visual Design Intern, 2018-2019


  • Organized the UN Green Fair at UNICEF, designing materials and campaigns that attracted 1,500+ participants and promoted sustainable lifestyles.

  • Created graphic designs and training videos for UN Women to raise awareness about anti-sexual violence and support advocacy campaigns.


  • Organized the UN Green Fair at UNICEF, designing materials and campaigns that attracted 1,500+ participants and promoted sustainable lifestyles.

  • Created graphic designs and training videos for UN Women to raise awareness about anti-sexual violence and support advocacy campaigns.


  • Organized the UN Green Fair at UNICEF, designing materials and campaigns that attracted 1,500+ participants and promoted sustainable lifestyles.

  • Created graphic designs and training videos for UN Women to raise awareness about anti-sexual violence and support advocacy campaigns.

Designed by Winnie • 2024

Designed by Winnie • 2024

Designed by Winnie • 2024