Here are interview key findings included:
Low Awareness (78% Unaware)
Most participants did not know the waste directory existed, as it was buried on the ASU website. Also you have remember the website IP.
"I didn’t even know there was a tool for this until someone told me."
"I had no idea there was even a tool for waste sorting at ASU."
Uncertainty in Search Terms (62% Struggled)
Users struggled with the search process because they often didn’t know the specific names of items to look up.
"Sometimes, I’m not sure what to type in, so I can’t find the information I need."
Complex Information and Lack of Guidance
The information provided was too complicated, and there was no map to guide users to nearby disposal locations.
"It would be so much easier if I could see where the nearest recycling bin is."
I created user journey maps to illustrate current user paths and identify challenges. These visuals helped identify key areas that needed improvement.
Design Process
To start my design process, I first examined ASU’s existing design language to align my work with the university’s brand standards. I analyzed ASU’s color scheme, typography, and interaction patterns to create a cohesive design framework. This approach ensured that my design would feel familiar and consistent with the current user experience
In the initial phase, I started by reviewing and analyzing existing interfaces and identifying potential pain points. This step helped me understand what improvements were needed.
Based on my findings, I explored different layout options and sketched out various design concepts. For example, when integrating a recycling search feature into the MyASU app, I created a prominent search bar for easy access to recycling locations. These sketches laid the groundwork for understanding element placement and user flow.
I then developed medium-fidelity wireframes, adding details like navigation menus and information cards to provide a more complete view of the interface.
I tested the mid-fidelity wireframes with 10 users to get feedback on the main functions and layout.
User Testing and Iteration
After completing the high-fidelity prototype, I conducted comprehensive usability testing to observe how users navigated and interacted with the design. This testing phase was essential to validate the effectiveness of design choices and identify any remaining usability issues.
Based on feedback from the usability tests, I made targeted refinements to the high-fidelity prototype. Users suggested increasing the spacing between key elements and improving the visual hierarchy for better clarity.
Technical Feasibility
To ensure technical feasibility, project manager and I collaborated closely with the development team throughout the project. Together, we assessed the technical framework, including API integrations and backend processes, to align the design with implementation constraints.
One of the key challenges was optimizing search functionality for faster results on mobile devices. Through discussions, the development team identified performance bottlenecks in the backend system. Based on their recommendations, I adjusted the design to include progressive loading indicators and simplified search result displays, balancing performance and usability.
Final Design
Outcome and Impact
The redesign of the Waste Directory improved usability and accessibility on mobile devices and integrated it into the My ASU App. The project led to the following outcomes:
One of the key challenges was optimizing search functionality for faster results on mobile devices.
Driving Active Engagement and Environmental Awareness
The app saw a rise in daily active users. Many students used it to learn proper waste disposal and recycling practices, helping them make more informed decisions.
Improving Campus Recycling Efficiency
Clear instructions on waste disposal helped students follow recycling guidelines. This resulted in more accurate sorting and increased recycling rates on campus.
Increasing Participation in Sustainability Programs
The app made it easier for students to register for sustainability-related volunteer programs. This led to more sign-ups and greater participation in campus environmental initiatives.
Reflection and Learnings
Leading the Waste Directory app redesign from research to design was a key learning experience for me. It was my first time managing the entire process alone, and it taught me how to balance user needs, technical constraints, and project goals.
Working with the development team showed me the importance of aligning on technical feasibility early to avoid challenges later. Conducting user research and applying it directly to the design emphasized the need to stay focused on users throughout the process.
This project also taught me the importance of owning a project from start to finish and how feedback can improve outcomes through iteration.