Data Visualization

New York, New Yorker

New York, New Yorker

A data visualization project showcasing the unique identity of New York City through its history, cultural landmarks, exclusive experiences, and the transformative journey of becoming a true New Yorker, designed to engage both locals and visitors.

Project Introduction

New York City is more than just a location; it stands as a symbol of ambition, diversity, and resilience. This case study delves into the essence of what makes New York City truly unique, exploring its rich history, cultural identity, and the journey of becoming a true "New Yorker."


Through data visualization, the project aims to tell a compelling story that captures the city’s spirit, inspiring curiosity and connection among locals, visitors, and those who dream of experiencing this iconic metropolis.

Research and Inspiration

The project draws on NYC’s history, from its naming after the Duke of York to its development as a cultural and economic center. Iconic quotes, like Charles Dickens’ reflection on the city’s dual nature as both heaven and hell, inspired the exploration of its complexities.


“If you love a person deliver him to go to New York, because there is a heaven.
 If you hate a person delivers him to go to NewYork, b ecause there is a hell.”
——Charles Dickens

My personal connection to New York began in 2014 when I first visited as a tourist and was immediately captivated by its energy and charm. This fascination deepened in 2017 when I returned as a graduate student, prompting me to question what makes this city so magnetic. Research into defining New York experiences—like navigating the subway or embracing its unique pace—shapes this narrative, while landmarks and events highlight its global influence.

Concept Development

The stakeholders include visitors, short-term residents, potential residents, native New Yorkers, immigrants, media and tourism promoters, and those familiar with NYC but not directly engaged with it.


Direct Stakeholders:

Visitors, tourists, and short-term residents interested in exploring or experiencing NYC.

Individuals considering moving to NYC for opportunities or lifestyle changes.

Indirect Stakeholders:

Native New Yorkers and immigrants who contribute to the city's culture and identity.

Media and tourism organizations promoting NYC’s global image.

External Stakeholders:

People who know about NYC but choose not to visit or live there.

Admirers who engage with NYC’s cultural or artistic influence from afar.


Final Design

1. Why is New York Called “New York”?

  • History of the Name:
    New York was originally called New Amsterdam by Dutch settlers. It was renamed New York in 1664 to honor the Duke of York when the English took control.

  • Famous Nicknames:

    • The Big Apple: A term linked to jazz culture and horse racing in the 1920s, symbolizing the city's opportunities.

    • The City That Never Sleeps: Highlighting NYC’s 24/7 energy and endless activities.

2. What Can You Only Get in New York?

  • Iconic experiences like Times Square, Broadway shows, and the Manhattan skyline.

  • Unique foods such as NYC-style pizza and bagels.

  • The unmatched cultural diversity of neighborhoods offering a mix of global traditions and cuisines.

"Stupid girls are virtuous."

"I heard that you are pregnant. Resign yourself. Don’t make it difficult for the company."

"What kind of man prepares meals every day? Things like changing diapers should be left to your wife."



3. How to Become a New Yorker?

  • Internal:

    • Instinctively know directions (north, south, east, west) wherever you are in the city.

    • Master navigating the subway, understanding its quirks without a map.

  • External:

    • Embrace the chaos, from crowded sidewalks to unexpected events.

    • Find your personal NYC favorite, such as a coffee shop, pizza place, or park spot.

"Women should put family first. You, as a woman, should stay at home raising kids."

"This job requires frequent travel. Can your family accommodate that?"

"How come you girls are playing ball?"

"Men can’t like pink."



"Now, you're an official New Yorker. You'll need some serious therapy to integrate back into any other city."


Designed by Winnie • 2024

Designed by Winnie • 2024

Designed by Winnie • 2024