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 Hi, I'm Wenqi

A PhD-level designer orchestrating user needs and business growth through strategic research and co-design.

I don't just create roadmaps; I build the roads.

Featured Work

Underwater Coral Scene

Reef Guild: Orchestrating a Global Service Ecosystem for Ecological Impact

Defined a scalable service model for global coral preservation, synthesizing complex environmental data into a human-centric platform. By aligning diverse stakeholders, the project enabled a 20% reduction in resource waste and established a sustainable framework for cross-border conservation.

My Role: Strategic Lead & Service Designer

Business Design
Ecosystem Orchestration
Sustainability Strategy
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Empowering Future Talent: Catalyzing Growth through Systemic Service Design

Reimagined the work-based learning journey by bridging the gap between education and industry. Through deep ethnographic research and co-design workshops, I drove a 40% increase in program adoption and streamlined the organizational transition for enterprise partners.

My Role: Senior Service Designer & Researcher

Organizational Transformation
Growth Strategy
Service Blueprinting
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Reef Guild: Orchestrating a Global Service Ecosystem for Ecological Impact

Defined a scalable service model for global coral preservation, synthesizing complex environmental data into a human-centric platform. By aligning diverse stakeholders, the project enabled a 20% reduction in resource waste and established a sustainable framework for cross-border conservation.

My Role: Strategic Lead & Service Designer

Business Design
Ecosystem Orchestration
Sustainability Strategy

My Approach

Define the Insight 

Pinpoint deep human needs through PhD-trained ethnographic research and interviews to ground every strategy in truth.

Orchestrate the System

Align diverse stakeholders and complex touchpoints through structured facilitation and service blueprinting.

Drive Business Impact

Transform abstract visions into scalable business models and high-fidelity experiences that catalyze growth.

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I connect deep user insights with strategic vision to design and deliver holistic, high-impact services that drive both user value and business growth.

Empathic Research

Strategic Design

Collabroative Facilitation

Design Thinking

Service Design

Business Design

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My passion is to orchestrate the entire journey, from uncovering the first "aha!" moment in research to crafting the final, pixel-perfect interaction.
I don't just create roadmaps; I build the roads.
My work connects user needs with business goals, resulting in experiences that are not only beautiful but also effective.

Using common industry terminology, my expertise can be grouped as:

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Drove a 40% adoption increase through user insights.

Research

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Enabled a 20% waste reduction with a new service model.

Design

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Drove a 40% adoption increase through user insights.

Facilitation

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