Winter Zheng
UX Researcher & Research-Oriented Service Designer
PhD in Participatory Design | Research Specialist | Workshop Facilitator
Bridging Research Insights with Design Innovation.
I transform complex user insights into meaningful experiences through rigorous research methods and collaborative design approaches, connecting individual touchpoints to holistic service journeys.
My Expertise Intersection
01
Research Depth & Methodology
PhD-level expertise in both qualitative and quantitative research, bringing uncommon methodological rigor to user insights.
02
Design Facilitation & Collaborative Leadership
Specialized in designing and leading transformative workshops that bridge diverse perspectives into actionable solutions.
03
Visual Communication & Storytelling
Unique combination of research expertise and professional graphic design background, translating complex data into clear visual narratives that accelerate decision-making.
04
End-to-End Experience Design
Connecting user insights to holistic service systems through cross-disciplinary expertise in service design and visual communication, transforming research into strategic innovation opportunities.
Impact Highlights
15+
Design workshops facilitated across 3 continents.
7
Academic papers published about qualitative design.
3
Service systems redesigned based on research insights.
Featured Projects
PhD Research | QUALITATIVE RESEARCH
Bridging Gaps: Design Facilitation in Academia vs. Industry
Bridging academic and industry practices in design facilitation, developing frameworks for effective collaborative design workshops.
Service Design | User Research
Empowering Visually Impaired Youth
Led end-to-end service design project from qualitative research to implementation, creating workshops that measurably improved confidence in visually impaired youth.
STRATEGIC Design | Brand development
A New Approach to Coral Reef Preservation
Conducted multi-stakeholder research across diverse user groups, synthesizing complex data into actionable insights that informed platform design and strategic intervention priorities.
BEHAVIORAL RESEARCH | DIGITAL SOLUTION STRATEGY
Addressing Elderly Isolation During Pandemic
Applied mixed-method research approach to uncover behavioral insights about elderly isolation, resulting in published findings and informing digital solution concepts that address critical user needs.
Designed by Winter• 2024