Hi, I'm Wenqi
A PhD-level designer orchestrating user needs and business growth through strategic research and co-design.
I don't just create roadmaps; I build the roads.
Featured Work

Reef Guild: Orchestrating a Global Service Ecosystem for Ecological Impact
Defined a scalable service model for global coral preservation, synthesizing complex environmental data into a human-centric platform. By aligning diverse stakeholders, the project enabled a 20% reduction in resource waste and established a sustainable framework for cross-border conservation.
My Role: Strategic Lead & Service Designer

Empowering Future Talent: Catalyzing Growth through Systemic Service Design
Reimagined the work-based learning journey by bridging the gap between education and industry. Through deep ethnographic research and co-design workshops, I drove a 40% increase in program adoption and streamlined the organizational transition for enterprise partners.
My Role: Senior Service Designer & Researcher

Reef Guild: Orchestrating a Global Service Ecosystem for Ecological Impact
Defined a scalable service model for global coral preservation, synthesizing complex environmental data into a human-centric platform. By aligning diverse stakeholders, the project enabled a 20% reduction in resource waste and established a sustainable framework for cross-border conservation.
My Role: Strategic Lead & Service Designer
My Approach
Define the Insight
Pinpoint deep human needs through PhD-trained ethnographic research and interviews to ground every strategy in truth.
Orchestrate the System
Align diverse stakeholders and complex touchpoints through structured facilitation and service blueprinting.
Drive Business Impact
Transform abstract visions into scalable business models and high-fidelity experiences that catalyze growth.

I connect deep user insights with strategic vision to design and deliver holistic, high-impact services that drive both user value and business growth.
Empathic Research
Strategic Design
Collabroative Facilitation
Design Thinking
Service Design
Business Design

My passion is to orchestrate the entire journey, from uncovering the first "aha!" moment in research to crafting the final, pixel-perfect interaction.
I don't just create roadmaps; I build the roads.
My work connects user needs with business goals, resulting in experiences that are not only beautiful but also effective.
Using common industry terminology, my expertise can be grouped as:

Drove a 40% adoption increase through user insights.
Research

Enabled a 20% waste reduction with a new service model.
Design

Drove a 40% adoption increase through user insights.
Facilitation
Enabled a 20% waste reduction with a new service model.
Drove a 40% adoption increase through user insights.

