People think I just eat a lot and sketch random stuff, but actually ...
...I find the truth hiding in plain sight.
I turn complex user feedback into clear insights. At the UN, I found that 8 overlapping categories were confusing 2,100 staff, so I streamlined them into 2 sections and improved navigation overnight. In another project, I discovered hidden errors through observation and reduced them by 30% for 74,000 users. I also sketch people’s expressions during interviews to capture what words miss.
...I turn "it's complicated" into "oh, now I get it".
Insights only matter when people understand them. My visual design background helps turn research into stories that drive action. A patient journey map I created became a training tool, and my illustrated findings led to a redesign that boosted engagement by 34%. My Figma files blend prototypes with research because great UX happens when both speak the same language.
...I make different brains talk to each other.
Engineers think in logic, designers in emotion, and business teams in metrics. I think in all three. My co-design methods help teams see from each other's view, turning frustration into collaboration. At several tech companies, my tools became standard practice because I make complex teamwork feel simple. I tailor communication to everyone, from spreadsheets for data lovers to one-pagers for executives.
...I want to build things that actually work.
I'm here to tackle messy, real-world problems where design and research collide, making technology more intuitive, inclusive, and genuinely useful. Because understanding humans isn't just a method. It's how we build solutions that work.
...Plot twist: I actually do eat a lot (◕ヮ◕)
When I'm not turning user chaos into clarity, I'm exploring street food stalls, visiting galleries, sketching people in cafés, or collecting old research books.