Strategic Design | Business Innovation

Strategic Design for Coral Conservation

User research-driven business chain design addressing agricultural water pollution through innovative business models and strategic solutions.

STRATEGIC Design | Brand development

A New Approach to Coral Reef Preservation

Conducted multi-stakeholder research across diverse user groups, synthesizing complex data into actionable insights that informed platform design and strategic intervention priorities.

BEHAVIORAL RESEARCH | DIGITAL SOLUTION STRATEGY

Addressing Elderly Isolation During Pandemic

Applied mixed-method research approach to uncover behavioral insights about elderly isolation, resulting in published findings and informing digital solution concepts that address critical user needs.

Research Communication | Visual Design

Combating Isolation: Elderly Loneliness During the Pandemic

Research-based book design translating complex social issues into compelling visual narratives that drive understanding of critical social issues.

Research Communication | Visual Design

Visualizing Gender Inequality

Book design translating complex social research into compelling visual narratives that drive understanding.

STRATEGIC Design | Brand development

A New Approach to Coral Reef Preservation

Conducted multi-stakeholder research across diverse user groups, synthesizing complex data into actionable insights that informed platform design and strategic intervention priorities.

BEHAVIORAL RESEARCH | DIGITAL SOLUTION STRATEGY

Addressing Elderly Isolation During Pandemic

Applied mixed-method research approach to uncover behavioral insights about elderly isolation, resulting in published findings and informing digital solution concepts that address critical user needs.

© All Rights Reserved by Winter Zheng • 2025

© All Rights Reserved by Winter Zheng • 2025

© All Rights Reserved by Winter Zheng • 2025

Ship sites with style.

Go from design to site with Framer, the web builder for creative pros.

Get Started

Learn More