“If you love a person deliver him to go to New York, because there is a heaven.
If you hate a person delivers him to go to NewYork, b ecause there is a hell.”
——Charles Dickens
The “story” is about
1. Why New York is called “New York”?
What things make New York become “New York”?
2. What would you only get in NewYork?
3. How to become a NewYorker?
Stakeholders
• Direct Internal Stakeholders:
People who live in NYC a short time.
People they have interested in NYC and they want to come here.
People who is considering whether to come to NYC.
Tourism
• Indirect Internal Stakeholders:
Native people live in NYC
The New York immigration
The media they want to promote NYC
• IndirectInternal Stakeholders:
People they know New York City, but they don’t want to come here.
1. Why New York is called “New York”?
What things make New York become “New York”?
• History of name
• Famous nicknames
2. What can you only get in NewYork?
3. How to become a New Yorker?
• Internal
e.g. You know exactly which direction is where, no matter where you are.
• External
e.g. You jaywalk (and would never consider not jaywalking).