“If you love a person deliver him to go to New York, because there is a heaven.

If you hate a person delivers him to go to NewYork, b ecause there is a hell.”

——Charles Dickens

The “story” is about

1. Why New York is called “New York”?

What things make New York become “New York”?

2. What would you only get in NewYork?

3. How to become a NewYorker?

Stakeholders

• Direct Internal Stakeholders:

People who live in NYC a short time.
People they have interested in NYC and they want to come here.

People who is considering whether to come to NYC.
Tourism

• Indirect Internal Stakeholders:

Native people live in NYC

The New York immigration

The media they want to promote NYC

• IndirectInternal Stakeholders:

People they know New York City, but they don’t want to come here.

1. Why New York is called “New York”?

What things make New York become “New York”?

• History of name

• Famous nicknames

2. What can you only get in NewYork?

3. How to become a New Yorker?

• Internal

e.g. You know exactly which direction is where, no matter where you are.

• External

e.g. You jaywalk (and would never consider not jaywalking).

"Now, you' re an official New Yorker,

You' ll need some serious therapy to integrate back into any inter city"